Tom Gilb on “Competitive Engineering”

Abstract: “Competitive Engineering (CE)” presents Tom Gilb’s unique, ground-breaking approach to communicating systems engineering requirements and project management objectives, clearly and unambiguously.  Some systems engineering is done in continuous international competition (examples include telecommunications products and military systems).  The challenge is not merely to get it done well, but to visibly beat the competition in quality and price, while also winning on time to market.  This tutorial will highlight specific, innovative methods to aid the competitive engineering process.  Students will see how to quantify any qualitative system element, how to measure them, and deliver them early.

CE is already proven by leading edge organizations worldwide.  The revelation in many of these technical cultures has been the extreme measurable focus on the qualitative needs of all stakeholders, including customers and users.  Technology becomes the servant of the competitive enterprise with the emphasis on agile engineering and management processes (simplified, brief, result-oriented), to keep your focus on your most critical project achievements.

Course Outline:

This tutorial outline covers the following areas:

  1. Planguage: a quantified planning language for advanced requirements and design specification going far beyond conventional modeling languages that lack direct integration of performance, quality and cost attribute control and specification.
  2. Quantified Critical Qualities: how to define a wide range of analysis and requirement targets and constraints quantitatively, while integrating benchmarks and requirement targets.
  3. Quantified Quality Control of specifications: how to conduct a review of any engineering artifact based on quantified degree of conformance to corporate standards.
  4. Impact Estimation Tables: for quantified evaluation of design: how to analyze, optimize, present and do trade studies of any ends-means relationship.  How to estimate impacts of means on ends.  How to deal with uncertainty and risk, and credibility – to do honest and credible analysis of strategies, designs and architectures – at any level of technical projects.
  5. Evolutionary Project Management: how to decompose large projects into arbitrarily small (for example 2%) steps of results delivery to stakeholders.  How to simultaneously control dozens of performance, quality and cost requirements.  How to deliver highest value of requirements earliest to stakeholders.

About the Presenter: Tom Gilb is an International consultant, teacher, and author.  His 9th book is Competitive Engineering: A Handbook for Systems Engineering, Requirements Engineering, and Software Engineering Using Planguage (August 2005 Publication, Elsevier) which is a definition of the “planning language” called ‘Planguage’, and includes Evolutionary Project Management.

Tom works with major multi-national companies such as Bosch, Qualcomm, HP, IBM, Nokia, Ericsson, Motorola, US DoD, UK MOD, Symbian, Philips, BAe, Intel, Citigroup, Boeing and many others.  See www.Gilb.com for much more detail, and free publications on Competitive Engineering.

Course ID: 057299

Cost: $55 (donuts, coffee, and lunch will be provided)

Location: Room 107, UCSD Extension – Sorrento Mesa Center, 6925 Lusk Blvd., San Diego CA 92121

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